Op 18 juli j.l. is hoesontwerper Alex Steinweiss overleden. Steinweiss wordt gezien als de “uitvinder” van de platenhoes.
The New York Times bericht: “Alex Steinweiss, an art director and graphic designer who brought custom artwork to record album covers and invented the first packaging for long-playing records, died on Sunday in Sarasota, Fla. He was 94.”
“The record cover was a blank slate in 1939, when Mr. Steinweiss was hired to design advertisements for Columbia Records. Most albums were unadorned, and on those occasions when art was used, it was not original.
His first cover, for a collection of Rodgers and Hart songs performed by an orchestra, showed a high-contrast photo of a theater marquee with the title in lights. The new packaging concept was a success: Newsweek reported that sales of Bruno Walter’s recording of Beethoven’s “Eroica” symphony increased ninefold when the album cover was illustrated.”
Lees het complete bericht hier.
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